Course Details

This course will enable the learners to demonstrate an understanding of international business and marketing on a worldwide scale. 

Course outline:

• Introduction to the training and programme of learning
• Tutor discussion of the theoretical models and concepts; international trade, globalisation and other key theories related to international marketing. This can be reinforced through group/individual exercises
• Tutor discussion of current patterns, trends and issues in international markets
• Learner input on practical examples of how globalisation impacts on international marketing
• Tutor input on identification of the internal and external factors that may impact the market position of an organisation
• Learner input on formulating objectives for a marketing campaign that is to be held in the near future and forecasting anticipated challenges
• Learner research on ethical and environmental issues affecting particular markets
• Summary of this course

Course duration: 4 days

Certification offered after course completion.