Course Details

Strategic Marketing Workshop is conducted by us. This programme includes a series of participative activities which will help guide the delegates to produce a carefully analysed marketing strategy to move their company forward.

Objectives :

• To understand the vital elements which constitute an effective and powerful marketing strategy
• To determine the difference between 'marketing strategy' and 'marketing tactics'
• To review the Strategic Marketing Planning Process
• To review the latest marketing advancements, including digital and permission marketing
• To build and track the key success measures that demonstrate growth in the marketplace