Course Details

Introductory Course in Marketing is available here with us. This introductory course provides key insights into the essentials of marketing in a straightforward manner to enable comprehensive understanding of how the 'marketing mix' is used to build competitive advantage.

Objectives :

• To understand the importance of marketing in today's highly competitive marketplace
• To understand the relationship between sales and marketing
• To understand the importance of situational analysis and market research
• To understand the use of strategic tools and how to apply them
• To develop the optimal marketing mix
• To understand and formulate the components of a marketing plan
• To know how to implement and measure the success of a marketing plan