Course Details

Key Account Management Programme is available. This programme focuses on creating a structure for account management personnel to develop a strategy to manage those critical relationships that ensure business success.

Objectives :

• To consider the constantly changing role of the key account manager
• To examine proven practice in the development of sales that relies on creating effective business partnerships
• To be able to use techniques for achieving account goals and objectives
• To understand the strategic processes and operational objectives which lead to increased account penetration and maximum profit opportunities
• To develop a broader understanding of how people behave and the impact on buying decisions
• To know how to handle an account meeting and the negotiations within it