Course Details

Modular Classes on Marketing Communications is available here. This course will help participants identify which communications tool is best suited to achieve specific marketing objectives and how to manage marketing communications in an effective manner to ensure efficient use of the communications budget.

Objectives :

• Develop the appropriate marketing communication mix to address business needs
• Understand how marketing communications fits in the marketing mix
• Understand what the marketing communications mix is
• Understand what are advertising, public relations and sales promotions and how to use them in a coordinated marketing communications strategy
• Pros and cons of media, selection and the media schedule